Day Agenda App

Case Study
Day Agenda

Day Agenda

2025Present
Role:
FounderDesigneriOS DeveloperProduct Owner
Team:
This was a solo project
Overview:
Day Agenda is a native iOS productivity app that brings together your calendar, reminders, weather, health data, and contextual insights into a single, elegant daily view. Designed for people who want their day at a glance without switching between a dozen apps.

The Challenge

The constant juggling of multiple apps just to get a sense of your day.
The constant juggling of multiple apps just to get a sense of your day.

As a heavy user of calendar and productivity tools, I found myself frustrated by the friction of context-switching between my calendar, reminders, health data, and weather apps just to plan my day. Native apps like Calendar and Reminders lacked cohesion, and third-party apps often forced rigid workflows or ignored key signals like your current location, sleep, or travel time. I wanted a way to see my entire day—meetings, tasks, weather, commute, even sleep—in a single, living view that adapted to me.

The Plan

1 User Interviews

I conducted qualitative interviews with 12 productivity-minded users across various professions. I asked each participant to walk through their typical morning planning routine. The recurring theme was fragmentation. Most users checked between 3–6 apps just to orient themselves. Nearly all wished for a more ambient, unified planning surface that respected their calendar while also showing what they personally cared about—like sleep, travel, and current weather.

2 Market Fit

The personal productivity app market exceeds $6 billion annually, with calendar and task apps being top categories. However, few tools genuinely unify data across the iOS ecosystem without becoming bloated. Day Agenda's unique value proposition lies in minimalism plus intelligence—showing only what matters, when it matters, and tailoring the view based on context.

The Solution

The unified timeline: events, reminders, sleep, and more—visually prioritized.
The unified timeline: events, reminders, sleep, and more—visually prioritized.

The core interface is a single vertically scrollable timeline with time-based events, reminders, health signals, sleep data, and even celestial events layered into one clean agenda. Events animate in and out based on time, location, or state—like weather conditions or active travel time.

Rich native-feeling detail views with enhanced functionality.
Rich native-feeling detail views with enhanced functionality.

Tapping on an event opens a rich detail view, styled to match native iOS components, but with enhancements like map previews, RSVP status, join links, and inline video link detection. For reminders, users can mark complete, edit time, or view notes—without leaving the timeline.

The Results

5

Public Beta Versions

25

TestFlight Installs

23

Weekly Active Users

92

Retention After 1 Week
Selected user feedback highlighting Day Agenda's clarity, focus, and contextual awareness.
Selected user feedback highlighting Day Agenda's clarity, focus, and contextual awareness.

After a successful private beta, Day Agenda officially launched to the public with an enthusiastic response. Early users described it as a 'daily command center' that brought clarity, focus, and calm to their planning routines.

Among the most praised features were live weather and travel context, intelligent reminder grouping, and seamless sleep integration. Feedback continues to guide development, and the app now integrates with Apple HealthKit, Calendar, Reminders, WeatherKit, and more.

The Future

Concept: Interactive widgets for calendar, weather, and active timers—always visible, always relevant.
Concept: Interactive widgets for calendar, weather, and active timers—always visible, always relevant.

Looking ahead, Day Agenda will introduce interactive widgets that surface your calendar, local weather, and active timers—right on your home screen. These widgets provide at-a-glance context without needing to open the app, making it easier to stay aware, plan ahead, and stay on track.

In parallel, we're continuing to build privacy-preserving AI that learns which parts of your day matter most—prioritizing your events, highlighting what you care about, and adapting the interface accordingly. Ultimately, Day Agenda will become more than a planning app—it will be a daily partner.

Curious how I can help drive results for your product? Let’s talk.