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About

Josh SroufeJosh Sroufe Signature

I'm Josh Sroufe, a 40-year-old California native with over 18 years experience designing meaningful, user-centered products.

I led design efforts at Apple and now head the design team at Pulse Labs, where I’ve created solutions for global leaders like Google and Amazon shaping thoughtful, human-first experiences that make an impact.

A lifelong learner and hands-on leader, I’m driven by curiosity, grounded in craft, and fueled by meaningful collaboration.

Core values

  • 🥋

    Discipline

    Talent opens the door, but discipline keeps you moving. Action, focus, and grit carry me on the mat, at work, and in life.
  • 🌱

    Growth

    Growth isn’t optional, it’s a mindset. I stay curious, challenge myself, and keep evolving, both as a creator and as a human.
  • ⭐

    Excellence

    I set a high bar in everything I do, from product design to personal integrity. Excellence isn’t the finish line, it’s the standard.
  • 🧭

    Integrity

    Doing the right thing matters, always. I stick to my principles, lead with character, and make choices I can stand behind.
  • 🤖

    Innovation

    Design solves problems. I thrive where strategy meets creativity, turning complexity into elegant, human-focused solutions.
  • 🛡️

    Responsibility

    I own my outcomes. Leadership means showing up, owning the moment, and staying accountable, even when it’s hard.
  • 🪞

    Honesty

    I value transparency, even when it’s uncomfortable. Being real builds trust, and trust is everything.
  • ⏳

    Dedication

    Mastery takes time. I embrace the grind, show up daily, and stay committed, on the mat and in the work.
  • 🙏🏼

    Humility

    There’s always more to learn. I lead with empathy, stay open to others, and never forget the bigger picture.
  • 🫶🏻

    Family

    My foundation and my fuel. Family keeps me grounded and reminds me why the future I’m building matters.

Interesting facts